CX INSIDER / EPISODE 103 / Enterprise CX technology

How to Deliver Enterprise Technology Projects Without Losing the Customer

Featuring Simon Ronald & Laurence Leach · ACF Technologies · CX Insider Podcast

ACF Technologies leaders Simon Ronald and Laurence Leach unpack enterprise implementation risk, migration, integration, buy-versus-build decisions and the role of accountable project relationships.

IN 30 SECONDS

The episode at a glance

  • Start by understanding existing systems and migration dependencies.
  • Choose build or buy based on lifetime complexity, not only the initial feature list.
  • Consistent account ownership and transparent risk management support delivery.
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THE DEEP DIVE

What Simon Ronald & Laurence Leach reveals about enterprise cx technology

Treat the legacy environment as a design input

Laurence describes why protective attitudes to legacy systems make migration difficult. Teams need access to data, integrations, decision-makers and documentation before committing to a plan. API wrappers and helper services can bridge old and new capabilities, but they need a clear owner and testing strategy.

Off-the-shelf is not the same as one-size-fits-all

Simon considers the trade-off between buying a proven platform and building internally. A custom product may feel tailored initially but creates a long-term obligation to maintain integrations, security, support and product evolution. Procurement should evaluate fit, adaptability and total cost of ownership rather than simply licence price.

A high-profile rollout magnifies small issues

The discussion includes the pressure of delivering publicly visible projects where even a minor issue can attract external attention. The lesson is to define escalation channels, document known risks, test critical paths and communicate fixes promptly. Operational readiness matters as much as technical readiness.

Account management is part of the delivery architecture

Both guests emphasise the value of people who understand the customer’s priorities, contract, stakeholders and technical boundaries. Continuity reduces repeated discovery and makes decisions faster. A single accountable relationship should connect business outcomes to development and operational teams.

PUT THE INSIGHTS TO WORK

A practical takeaway

Before an enterprise CX procurement, produce a one-page risk register covering integrations, data migration, stakeholder approvals, acceptance testing and post-launch ownership. Review the register jointly with the supplier.

FROM INSIGHT TO IMPLEMENTATION / ACF TECHNOLOGIES

Enterprise omnichannel banking implementation

Read how ACF’s Q-Flow was used to unify booking across branches and channels for a large banking environment—an applied example of enterprise CX delivery.

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