In this episode, we sit down with Gianluca Brugnoli, VP of design at TomTom. We explore the future of automotive technology, personal navigation, and the role of AI in transforming the driving experience. Ginaluca shared insights on how car makers are adapting to the digital age, the challenges of smartphone mirroring, and how AI-driven innovations like voice interaction
Episode Summary
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The Evolution of Automotive UX Design
Gianluca explained how the automotive industry is undergoing a major transformation, with integrated cockpit systems becoming crucial as electric vehicles (EVs) rise in popularity. Unlike smartphone mirroring, TomTom’s in-car navigation leverages real-time vehicle data to provide smarter insights, such as battery range and nearby charging stations. By working closely with carmakers, his design team focuses on creating seamless and innovative driving experiences tailored to modern needs.
AI’s Role in Personalization and Interaction
The integration of AI is reshaping how drivers interact with their cars. As Gianluca highlighted, voice-controlled AI systems allow drivers to engage in natural, hands-free conversations to perform tasks like finding and booking restaurants or refining directions. The AI’s ability to learn from user preferences further personalizes the driving experience, offering tailored routes and adapting to individual habits, making driving more convenient and efficient.
Tackling Privacy Concerns in Automotive Innovation
While AI brings numerous benefits, it also raises concerns about data privacy. As these systems collect information on driving habits and locations, the potential for misuse has sparked debates. Gianluca emphasized that TomTom is addressing these concerns by ensuring data is processed locally within the vehicle, minimizing risks and giving users more control over their personal information. Striking a balance between advanced features and robust privacy protections is crucial for the future of automotive UX.
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To find out more about Gianluca, check out our full episode – available on all your favourite channels. Now including YouTube!
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This article summarises podcast episode 118 “The Future Of Automotive Cockpits And Global Design Innovation” recorded by CX Insider.
Written by Elysia Filaitis
