Chris Warwick is the Customer Experience & Development General Manager at Electromin. In this episode, we dive into the importance of caring for your customers in the automobile industry, as well as the risks of being a new entrant in the EV world. Why does Chris recruit employees outside of the industry? What are the challenges to being an electric vehicle company in a petrol-led country? Find out more in this episode!
Episode Summary
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Volvo Partnership
Volvo has not sold electric vehicles in the UK for the past 4-5 years, that is about to all change. Chris walks us through the partnership that Electromin has agreed on with Volvo, opening showrooms & launching new electric vehicles including the EX30 / EX90 models to the lineup. To find out more, watch the full episode.
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Recruitment
In this episode, we discuss Electromin’s bold strategy, recruiting outside of the automotive industry. Hospitality & retail employees are hired in order to cross-pollinate ideas, introduce new ideas as well as elevating customer understanding. In a rapidly changing business landscape, having employees from different industries can help you adapt to emerging trends and possible disruptions in a market.
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“It all starts with recruitment and finding the right people. We sometimes recruit people outside of the industry, which I know is a bold statement.“
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Café Model
Chris talks to us about the innovative café model that Electromin has decided to create, following in the footsteps of companies like Santander, which have created their very own ‘Work Cafés’. Electromin’s ‘EV Zones’ is a café/coffee shop that give educational seminars & presentations as well as showcasing electric vehicles, which can be tested & bought.
“It’s a coffee shop first, a very traditional Saudi environment blended with a modern feel”
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To find out more about Chris, check out our full episode – available on all your favourite channels. Now including YouTube!
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This article summarises podcast episode 106 “EV Innovations and the Merge of Physical & Digital CX” recorded by CX Insider.
Written by Octavian Iotu