In today’s episode, we are joined by Ronelle Arbib, COO of Recognise Bank, to discuss her fascinating career journey, from the Air Force to leading customer-focused innovations in the financial sector. Tune in for insights into SME banking, building relationships with customers, and the importance of female empowerment in traditionally male-dominated industries. Get ready for a deep dive into banking, leadership, and more!
Episode Summary
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The Journey To COO
In this episode, we dive deep into the incredible journey of Ronell, the COO of Recognise Bank, who began her career far from the world of finance. Starting out in the Air Force, Ronell’s path took unexpected turns, from leading search and rescue operations with Black Hawks to working in intelligence and eventually entering the finance world through a family office. Her story is not only inspiring but also demonstrates how diverse experiences can shape an innovative leader in today’s business landscape. Ronell’s transition into banking, specifically with Recognise Bank, offers insight into how someone without traditional banking experience can contribute fresh, customer-focused perspectives to the industry.
Empowering Women and Building the Future
Ronell also touches on her passion for empowering women, both through her past work with the Parasol Trust and within Recognise Bank. At the Parasol Trust, Ronell was instrumental in promoting female empowerment across male-dominated industries, focusing on advancing women in fields like medicine and STEM, while also supporting community projects and education. Her commitment to this cause extends to her role at Recognise Bank, where she works alongside a predominantly female executive team. She emphasises that diversity in leadership isn’t just a box to check—it’s a key driver of innovation, fostering a collaborative and dynamic work environment where diverse perspectives lead to more thoughtful decision-making.
Within the bank, Ronnell has been part of a team that is not only breaking traditional gender norms but also setting an example for the wider financial sector.
Customer-Centric Banking at Its Core
Recognise Bank was founded with the vision of supporting UK SMEs, a market often underserved by larger banks. Ronnell explains how the bank’s customer-first model helps distinguish it in the crowded banking sector. The bank focuses on building long-lasting relationships with its clients, offering personalised support throughout their financial journey. By creating a “triangle” system with dedicated teams for business development, credit analysis, and loan management, Recognise ensures that its clients have access to tailored services, making banking simpler and more effective for SMEs. This focus on human relationships, rather than automated systems alone, helps SMEs feel seen and valued in a fast-paced industry.
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To find out more about Ronelle, check out our full episode – available on all your favourite channels. Now including YouTube!
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This article summarises podcast episode 120 “Black Hawks To Banking” recorded by CX Insider.
Written by Elysia Filaitis