CX INSIDER / EPISODE 96 / Banking

Lean Six Sigma in Banking: Removing Friction from Customer Journeys

Featuring Annie Mamigonians · Banking transformation specialist · CX Insider Podcast

Annie Mamigonians explains how Lean Six Sigma, firsthand observation and employee empowerment can help banks remove waste while preserving the moments customers value.

IN 30 SECONDS

The episode at a glance

  • Identify the work that adds value to customers — and the waste that does not.
  • Observe real customer and employee journeys rather than relying only on reports.
  • Delighters become basic expectations over time, requiring continual improvement.
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THE DEEP DIVE

Key insights from Annie Mamigonians

Lean thinking starts with customer value

Annie explores how organisations can distinguish steps that genuinely help customers from steps that exist because of historic processes. Removing duplication and delay should make the service easier rather than simply reducing internal effort.

Go and see the work

The conversation introduces Gemba — observing work where it happens — as a way to get close to both customers and employees. An exception that looks trivial in a process diagram may be a recurring frustration at a branch or contact centre.

The difference between hygiene factors and delighters

Annie discusses how a feature that once surprised customers can become something they simply expect. Extended service access is one example. Banks must protect basic reliability even while searching for memorable improvements.

Automation should free people to serve

Automating background tasks can reduce repetitive work, but only if it redirects colleagues towards work requiring empathy, judgement and expertise. Annie links this to the Lean concept of underused human talent, a form of organisational waste.

PUT THE INSIGHTS TO WORK

A practical takeaway

Run a one-week Gemba review of a frequent branch or contact-centre request. Record unnecessary hand-offs, repeated data entry and opportunities for staff judgement.

FROM INSIGHT TO IMPLEMENTATION / ACF TECHNOLOGIES

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