Lysa Hardy is a woman of many talents, being the Chief Marketing Officer and Managing Director of Hotel Chocolat, the Non-Executive Director of a property investment firm, the co-founder of her own probiotic skincare brand, and also a mother of four. In this episode, we uncover the truth of how she manages to balance it all, whilst also learning key insights into the sustainable practices of Hotel Chocolat.
Lysa understands the struggle that modern working women face when trying to have it all. From experience, she says the idea that women can have it all and achieve perfection without consequences is unrealistic and can only lead to burnout and disappointment. Instead, Lysa advocates for making compromises between choices, which can drive true balance for everyone.
She also spoke about Hotel Chocolat’s excellent sustainability scheme, which focuses on the people at the heart of their cocoa production. The brand took a financial hit to introduce more sustainable and eco-friendly farming methods, but the outcome was a drastic improvement in their employee experience, their environmental impact, and the quality of their chocolate.
Lysa’s advice to companies looking to be more sustainable is to focus on legalities first, pick one key area, and take action. It’s easy to get lost in setting countless sustainability targets, but the principle of quality over quantity applies. It’s better to do one thing well than to do many things poorly.
This article summarises podcast episode 78 “Secrets to a Sustainable Life and Brand” recorded by CX Insider. For more information, listen to the episode, or contact Lysa on her LinkedIn profile.
Written by Marcell Debreceni